Strategic Project Management & Operations | Commerce & Creative Products
Hello! Thanks for stopping by. I help creative companies develop and manage projects and products. I know a lot about building things from scratch, and how to integrate what I do best with the highest caliber of creative and development teams.
I specialize in taking creative visions and dissecting them into realistic and manageable pieces that allow teams to succeed. And after 15 years, I can talk your ear off about live entertainment.
I am currently the Senior Director of Project Management for the Commerce Partnerships team at NBCUniversal, in a new role helping to build out the future of e-commerce. Prior to that I was the first Product hire at Scriptation, the Emmy-winning app for digital scripts and paperless production. I’m also founded Bway Printing, the premier production printing vendor for NYC theater producers. And bonus: I’ve worked for 10 years as a Stage Manager on Broadway.
Outside of work (and related side-projects) I am likely to be spotted running in Forest Hills, Queens.
- Rico
Currently:
NBCUniversal | Senior Director of Project Management, Commerce Partnerships
Recently:
Bway Printing (Acquired) | Founder & CEO
Scriptation | Director of Product & Operations
NewYorkRep | Founding General Manager
Broadway | Production Stage Manager
The Broadway Map | Creator
Thoughts…
Creative Product Management
Right on the heels of the new year, we’re so excited to celebrate our fourth major release. While 2020 was certainly a whirlwind, it was the year of going paperless, and we were right there with you.
Now we’re excited to bring you our next leap forward… Scriptation 4.0! This new version comes loaded with tools that will save you a ton of time, alongside design and interface enhancements that will make every minute you spend in the app one you’ll enjoy.
Stage Managers as Entertainment Product Managers: 5 Reasons Why
Perhaps you are developing a live entertainment tech product, or are on the route to market with a new app aimed at streaming content. You certainly know you'll need a Product team, but I’m betting you haven’t said, “I really need a Stage Manager.” You should.
Case Study: Subscriber Growth with HBO Max Social Stream
Welcome to Social Stream - a new feature proposal for HBO Max - aimed at activating new subscribers from within the HBO brand funnel.
Social Stream is a feature which allows users, who are frustrated not knowing what to watch next, to connect their social media profiles to their HBO Max account, creating an endless stream of recommendations indicating which TV shows, and movies, a user's friends are watching.
Case Study: Audience Safety on Broadway with The Playbill App
As a capstone project for the Mobile Strategy & Design Certification at Copper Mobile, I focused on entertainment tech - developing a digital product to improve and adapt the experience of future audience members on Broadway, and beyond.
Welcome to The Playbill App - A completely digital Playbill experience, bringing a safe and contactless solution to the legacy of attending a Broadway show.